Phoenix point armor6/11/2023 ![]() ![]() What effect would this new technology have on a form of marketing that had been going for three-thousand years? Yet, just as the invention of the printing press in the 15th century had brought about a revolution, there was another big change coming up – computers were now being developed and introduced across the world. And their industry kept growing, with direct mail becoming a worldwide marketing staple, boosted still further by the post WW2 economy. survived until 1995 and Sears is a famous department store and mail order business to this day in the U.S. While both men passed away – Montgomery Ward in 1913 and Warren Sears in 1914 – their businesses lived on. The two pioneers moved from strength to strength – Montgomery Ward’s annual sales broke the $1m barrier in 1888, and Warren Sears’ 1896 catalogue consisted of more than 500 pages and went out to 300,000 homes. ![]() The advent of mail order meant that consumers could receive attractive items whether they lived in the developed cities like Manhattan or out in rural regions – and all at far cheaper prices. The actions of both men served to revolutionise the purchase of goods – having previously been at the mercy of price mark-ups by their local stores, customers were now being reached directly. Richard Warren Sears followed soon after in the 1880s, mailing flyers to rural and small town customers to sell watches. Aaron Montgomery Ward is considered the inventor of mail order processes and direct marketing he created his mail order business in 1872, launching with a one-page catalogue. ![]() It was in the century that followed that direct mail really developed, though. In the 18th century, garden and seed catalogues were distributed in the nascent American colonies before the Revolutionary War – so catalogue mailings predate even the United States as a country! Technology for printing presses continued to improve over the coming centuries, allowing for faster and faster output, and direct marketing on a bigger scale. The technology quickly spread across Europe, with William Caxton creating printed pamphlets to order from his printing press set up in Westminster Abbey from 1480. Humble beginnings – but direct marketing took a huge step up with the invention of the printing press by Johannes Gutenberg in around 1440. Other ancient cultures experimented with direct marketing – Babylonian merchants used stone tablets to advertise the products available when they visited towns. That papyrus was recovered in Thebes and now stands on display in the British museum. The earliest known direct marketing comes from the year 1000 B.C., where an Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. ![]()
0 Comments
Leave a Reply. |